BOLD — Command Attention

✦ Now in version 3.0

Build products
that command
attention.

The design system for teams that lead, not follow. Bold typography, high-contrast layouts, and components that demand to be seen.

Start Building Free → Watch Demo

Trusted by 12,000+ teams worldwide

app.bold.design/dashboard

Dashboard

Real-time analytics, project metrics, and team activity — all in one commanding view.

$42.5K

Revenue

847

Tasks Done

Projects

98.2%

Uptime

Weekly revenue trend

Live — 4 online

↑ 12.5% vs last month

Powering the teams behind the world's best products

VERCEL STRIPE NOTION LINEAR FIGMA SUPABASE FRAMER

Why Bold

Everything you need.
Nothing you don't.

Six pillars that make Bold the most commanding design system for teams that refuse to blend in.

🎯

Architectural Type

Archivo Black delivers uncompromising visual weight. Every heading commands the page — no subtlety, no compromise.

🎨

Dual Accent System

Deep blue primary meets emerald secondary. Two powerful accents that create hierarchy without chaos.

⚡

Instant Theming

Light to dark in one attribute swap. Semantic tokens ensure zero visual debt across both themes.

♿

Accessible by Default

WCAG 2.2 AA. 44px+ touch targets. Reduced motion support. Screen reader tested. No exceptions.

🔧

Zero Dependencies

Pure HTML, CSS, and vanilla JS. Copy, paste, ship. No build step, no framework lock-in, no nonsense.

📱

Fluid Responsive

Desktop-first with fluid breakpoints. clamp() typography, adaptive grids, and mobile-optimized touch targets.

12K+

Teams Worldwide

3.2M

Components Shipped

180

Countries

4.9★

Average Rating

Developer Experience

Ship in days,
not months.

Bold's API is designed for speed. Import tokens, compose components, and theme everything with a few lines of code.

✓ CSS custom properties for every token
✓ Copy-paste HTML components
✓ Zero build step required
✓ TypeScript definitions included
✓ Figma design kit included

tokens.config.ts

                        // Define your brand tokens

                        export const tokens = {

                          primary: '#0077BC',

                          secondary: '#009866',

                          font: 'Archivo Black',

                          radius: '10px',

                          weight: 900,

                        }

                        // Use in any component

                        <button class="btn btn--primary">

                          Ship It →

                        </button>

Design Consistency

Every pixel
is deliberate.

Tokens enforce consistency at every level. Colors, spacing, typography, and elevation are all derived from a single source of truth.

✓ 40+ semantic color tokens
✓ Spacing scale from 4px to 96px
✓ Expressive desktop-first typography
✓ Elevation system with 4 shadow levels

design-tokens.css

primary

secondary

success

warning

danger

Default

Primary

Secondary

Ghost

Pricing

Simple plans.
Bold value.

Start free. Scale when you're ready. No hidden fees.

Starter

Free forever

✓Core component library
✓Light & dark themes
✓Community support
✓1 project

Pro

$29/mo

Billed annually

✓Everything in Starter
✓50+ premium components
✓Figma design kit
✓Priority support
✓Unlimited projects
✓Custom token editor

Enterprise

$99/mo

Per seat, billed annually

✓Everything in Pro
✓SSO & SAML
✓Dedicated account manager
✓Custom integrations
✓SLA guarantee
✓On-premise option

Reviews

Loved by
builders.

Don't take our word for it — hear from teams shipping with Bold every day.

★★★★★

Bold replaced our entire design system in three weeks. The Archivo Black headings are instantly recognizable — our brand has never felt this confident.

Jamie Chen

CTO, Framer

★★★★★

The dual accent system is genius. Blue for trust, green for growth — our conversion rates jumped 23% after switching to Bold.

Alex Park

Head of Design, Linear

★★★★★

We evaluated 10 design systems. Bold won because it's opinionated without being restrictive. The typography alone is worth the switch.

Maya Rodriguez

VP Design, Notion

Ready to
command attention?

Join 12,000+ teams building with Bold. Free to start, no credit card required.

Start Building Free → Talk to Sales

Build productsthat commandattention.

Dashboard

Everything you need.Nothing you don't.

Architectural Type

Dual Accent System

Instant Theming

Accessible by Default

Zero Dependencies

Fluid Responsive

Ship in days,not months.

Every pixelis deliberate.

Simple plans.Bold value.

Loved bybuilders.

Ready tocommand attention?

Build products
that command
attention.

Everything you need.
Nothing you don't.

Ship in days,
not months.

Every pixel
is deliberate.

Simple plans.
Bold value.

Loved by
builders.

Ready to
command attention?

BOLD

MORE PRODUCT DESIGN SKILLS

NovaLearn

AuraWealth

Owo